Where Mind,
Meets Machine
Where Mind,
Meets Machine
Cognitive science and AI, applied to the measurement of human skill , cognition and behaviour.
We build science-backed frameworks and tools that are valid, reliable, and defensible.
Cognitive science and AI, applied to the measurement of human skill , cognition and behaviour.
We build science-backed frameworks and tools that are valid, reliable, and defensible.
View our case studies
Selected Affiliations:
King's College London
Harvard University
IARPA
Oracy Group
placemake.io
Science-led research,
human-centred consulting
AI tools are making increasingly bold claims about human skill, cognition, and behaviour. We provide you with the measurement science to make those claims defensible and the independent frameworks to hold them to account.
If you're building a tool that measures human skill, cognition, or behaviour, we develop the measurement science behind it: the literature review, the construct operationalisation, the validation studies, and the evidence base. EdTech, HR-tech founders and product teams work with us when the measurement is key for the product.
If you are building
an AI tool
If you are evaluating
an AI tool
If you're deploying, procuring, or making decisions on a tool someone else built, we evaluate it independently. We test whether the measurement is valid and reliable, whether the vendor's claims hold, and whether it does what you need it to do. Talent and people-analytics teams, public bodies, and academy trusts employ us to find out whether they can trust the tool before they use it.
Science-led research,
human-centred consulting
AI tools are making increasingly bold claims about human skill, cognition, and behaviour. We provide you with the measurement science to make those claims defensible and the independent frameworks to hold them to account.
If you're building a tool that measures human skill, cognition, or behaviour, we develop the measurement science behind it: the literature review, the construct operationalisation, the validation studies, and the evidence base. EdTech, HR-tech founders and product teams work with us when the measurement is key for the product.
If you are building an AI tool
If you are evaluating an AI tool
If you're deploying, procuring, or making decisions on a tool someone else built, we evaluate it independently. We test whether the measurement is valid and reliable, whether the vendor's claims hold, and whether it does what you need it to do. Talent and people-analytics teams, public bodies, and academy trusts employ us to find out whether they can trust the tool before they use it.
Perspectives on AI, cognition, human ability and behaviour that underpin our work
Perspectives on AI, cognition, human ability and behaviour that underpin our work
Soft Skills
AI
HR Tech
Employers want great soft skills. Can they actually measure them?
Human Perception
Theory Of Mind
AI
When does an AI stop being a tool and start having a mind?
Cognition
AI
EU Act
Can we measure cognitive ability using AI? The EU AI Act is about to force an answer.
Cognitive Science & AI, Applied.
We work with teams building AI products that measure human skill, cognition, and behaviour across hiring, edtech, and the public sector.
If you'd like to explore how cognitive science can be used in your organisation, why not send us a collaboration request?
If you'd like to explore how cognitive science can be used in your organisation, why not send us a collaboration request?
Discuss a project
Science-led research,
human-centred consulting
AI tools are making increasingly bold claims about human skill, cognition, and behaviour. We provide you with the measurement science to make those claims defensible and the independent frameworks to hold them to account.
Science-led research,
human-centred consulting
AI tools are making increasingly bold claims about human skill, cognition, and behaviour. We provide you with the measurement science to make those claims defensible and the independent frameworks to hold them to account.
If you're building a tool that measures human skill, cognition, or behaviour, we develop the measurement science behind it: the literature review, the construct operationalisation, the validation studies, and the evidence base. EdTech, HR-tech founders and product teams work with us when the measurement is key for the product.
If you are building
an AI tool
If you are evaluating
an AI tool
If you're deploying, procuring, or making decisions on a tool someone else built, we evaluate it independently. We test whether the measurement is valid and reliable, whether the vendor's claims hold, and whether it does what you need it to do. Talent and people-analytics teams, public bodies, and academy trusts employ us to find out whether they can trust the tool before they use it.